Privacy Policy

DriftML LTD Privacy Policy

Our contact details 

Name: DriftML LTD

Address: 71-75 SHELTON STREET, COVENT GARDEN, LONDON, WC2H 9JQ

E-mail: data-protection@driftml.com

Last updated: 28 Nov 2022

The type of personal information we collect 

We currently collect and process the following information:

  • Identity data - full name, username or similar identifier and title.
  • Contact data - email and work address, phone number.
  • Technical Data - IP address and browser information
  • Usage Data - information about how you use our website.

How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • Enquiring about our products or services through our Contact Us form on our website or through directly contacting us through any other means.
  • Visiting our website and consenting to cookie usage.

We use the information that you have given us in order to perform our services as described on our website.

We may share this information with

  • Our third-party service providers, who provide us with support in our business operations, such as IT and system infrastructure.

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are: 

(a) Your consent. You are able to remove your consent at any time. You can do this by contacting data-protection@driftml.com.

(b) We have a contractual obligation.

(c) We have a legitimate interest.

How we store your personal information 

Your information is securely stored with reputable cloud providers, such as AWS and Google Cloud Platform. 

We keep Identity and Contact data for the period required to perform our services to you, and any reasonable period thereafter to conform with any legal or accounting requirements.

We keep your Technical and Usage data for the period required to perform our services to you.

We will then anonymise any data we might deem useful for improving our products, services, website and internal reporting. The anonymised data will no longer be associated with a specific person or entity. Any data we do not anonymise will be permanently deleted from all our cloud providers’ records.

Your data protection rights

Under data protection law, you have rights including:

Your right of access - You have the right to ask us for copies of your personal information. 

Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. 

Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances. 

Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances. 

Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.

Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at data-protection@driftml.com if you wish to make a request.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at data-protection@driftml.com. Please reach out to us first and allow us the opportunity to rectify your complaint.

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:            

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk

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